The Role of Holistic Marketing in Enhancing Customer Confidence-An Exploratory Study of the Opinions of A Sample of Employees of Zain Mobile Communications Company in The City of Mosul

The current research aims to identify the role of holistic marketing as an independent variable with its dimensions (internal marketing, relationship integrated performance marketing) in enhancing customer confidence a dependent service organizations, specifically mobile phone companies, these organizations face strong competition addition rapid changes technological aspect make it imperative for maintain customers and gain their trust. problem was formulated by several questions, including: Does have confidence? questionnaire form distributed sample consisting (managers, employees, sales representatives) Zain Mobile Communications Company city Mosul, total (50) forms, (42) valid forms were retrieved analysis. One statistical methods based on Spss program, some conclusions reached, most important which is existence significant correlation between variables, light proposals presented, emphasize practices one basic ingredients success organizations.